Join one of Australia's largest and most successful specialist online publishers! Our client is a recognisable brand who continues to grow at an expediential rate due to a hugely successful brand, their content and successful conversion rates for clients. They now a new opportunity for a Digital Campaign & Insights Specialist to join their highly experienced Brisbane team.
- Working within the Digital Analytics and Campaign Management department you will be heavily involved in the set-up and continued monitoring of Display campaigns and their subsequent tag management
- You will monitor landing page conversion rate optimisation(s) and produce reports on movements to all relevant internal departments (Digital, IT, Marketing)
- You will contribute to the planning and managing of conversion rate optimisation (CRO) activities
- You will be required to build some landing pages through Wordpress for clients and implement A/B split testing to improve conversion rates
- You will support the Digital Sales team with onboarding new clients
- You will utilise Google Analytics to provide insights and recommendations to improve campaign performance
- Ideally you will have 1-2 years commercial experience in Digital Campaign delivery (particularly in the maintenance of campaign tags and overall tag management) within an Digital / Media Agency or Digital Publisher
- You will be proficient in Google Analytics and have strong MS Excel skills
- You be able to demonstrate your ability to work under pressure managing a high number of campaigns at a time
- You will be highly organised with strong time management skills and excellent communication skills
- You'll need to be a team player who is happy to jump in when needed!
Mandatory Questions for Applicants:
Q1. Can you demonstrate 1+years' experience in setting up and maintaining campaign tags for Display Advertising?
Q2. Are you proficient in Google Analytics?
Q3. Have you worked in a similar role within a Digital Agency or Online Publisher?