Our client is an innovative online travel brand offering products in over 100 countries around the world. Their brand is very established but not without tough competition, which is why they require the skills of an experienced Digital Marketing Manager to join their Brisbane team and lead them in to their next phase of market domination!
Being part of the Executive team you will be a key stakeholder in planning, developing and executing an effective Marketing Plan for the brand to achieve objectives. You will lead and develop a small team of Digital Marketing Executives to execute Marketing activities across paid Search (SEM & SEO), Social Media, Display and Affiliate Marketing and Mobile Marketing.
A key focus of your role will be the following:
- SEM and analysing SEM conversion rates while continually devising strategies to improve those rates
- Planning and implementing brand awareness activities both online and offline
- Working collaboratively with the relevant teams to ensure the delivery of relevant sales campaigns
Who Should Apply?
- Ideally those who have a minimum of 5 years Marketing experience with 3 + years being at a Digital Brand or Marketing Manager level
- A history in producing and delivering strategic Marketing Plans for one or more brands
- You will also have a demonstrated history in planning and developing SEM, SEO, Affiliate Marketing and Social Media strategies
- Experience or exposure to Mobile Marketing will be highly regarded
- Previous management experience of small teams is also necessary
- Marketing qualifications are highly desirable